For any affiliate marketing, the data generated and the statistics are important elements. They have a lot if meaning to the advertisers, merchants, publishers and that affiliates. You may have heard words that do not seem to have any meaning to you like the click through rate, the conversion and the traffic but to the affiliate marketing they mean a lot. If you are to grow your business you have to be sure that you monitor your efforts as well as measuring your outcome of your applied strategies in your business. That will help you to know whether there are areas where you are making mistakes or not. You should also be able to tell who among the many affiliates has the best conversion rate. The following information unveils the reasons why using metric system are vital in any affiliate marketing.
The first one you need to note is that different tracking metric in affiliate marketing are used and all of them have different purposes. Lets start with Active Affiliate Ratio. It is a tool that is important to the affiliate managers It can be used to tell the active networks and which of them is more frequent. They also indicated how each of them is perfoprming. The managers will not know the performance without it. They also help to tell direction from which the impressions are coming from.
The second tool that is used is Affiliate Commission Ratio. The tool helps both the publishers as well as the affiliates. It is what shows the amount the affiliate is expected to get after a lead goes through. In affiliate marketing this is important because with it, affiliates can find out which of the advertisers is the best to work with in relation to the commissions they pay per conversion. That is not done without first establishing how appealing the product is to the clients. For products that are not easy to promote the advertisers will have to pay after conversion.
Another tool that is very important is the Click -throughs. The importance of this tool is to show how many visitors have visited have clicked a certain banner. So it will not be difficult to count how many clicks were on each page. The affiliate managers need such information to know how many leads were converted to clicks through to the webpage. The other one that is very vital is the click-through rate. In this case the rate is used to compare the number of impressions that the link has received in a given time. Using this method it is possible to know what could be going wrong. When there are more clicks than impressions, it means the affiliate is doing well.