When it comes to DIY websites, there are actually lots of hype. As a matter of fact, its highly intuitive user interface or UI along with minimal learning curve is what helped it to be on the spotlight. Additionally, the customizable, predesigned layouts and templates makes it possible for someone who has hardly technical expertise to make a near perfect site in few minutes. Needless to say, we can’t forget about its low cost meaning, businesses can get bigger savings.
But the true question is, are there standards for doing DIY websites? Each and every business is different and for that, their needs for the site are going to reflect on it. After all, your page serves as the first point of interaction with your customers. In the next paragraphs, you’re going to learn about the many different reasons why small business website should be left with the pros.
Number 1. Clean and neat design – again, what serves as the identity of your business is your website and no matter what design you pick, it has to improve its functionality and not become a hindrance on its performance. The design has to be simple yet, something that is eye-catching, the layout has to be clutter-free and simple while the important functions ought to be positioned in strategic locations and must be easy to find.
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Only professional website designers can do this, thanks to the training they had and skills they acquire.
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Number 2. Marketing and search engine optimization – as a matter of fact, it all lies on the keywords that you’re using to be able to get to the top spots of search engines like Yahoo and Google. It’s all about the keywords on the other hand because search engines make use of algorithms to which only an expert in SEO can decipher. Majority of the professional web design firms work with professional SEO who handles a bit of content for you. They will guide you on using the most searched key phrases and keywords, creating authentic backlinks, structuring titles and so forth. If you want countless of people to reach your small business website, then you should know how crucial SEO is to it.
Number 3. Technicalities – the way your site performs in real time will depend largely on the infrastructure to which it’s based. As you allow a professional web designer to work on your page, they will look at the software updates and technical maintenance which makes sure that your site is always up and running. They are taking special care to be able to see that the security of your site isn’t compromised, optimizing your page for various viewing platforms and at the same time creating backups.