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The Benefits of Using Email Marketing for Your Business Promotions Email marketing is not dead for those who are doing it right. And when compared with social media sites, email marketing is believed to be more effective. You need to build your poll and this is one of the best things you can do in building your platform regardless of what your desire is. There are some who do it by the number of friends they have in social media, but for the email marketer it is building an email database of people who are interested in your product, your service, your ideas, or offerings. This is a must have especially since most social media outlets have their own regulatory rules that one has to follow. So if they institute changes in their privacy or user setting, your access to friends is lost. It is not the same with email marketing because you are in control or the owner of this information. Your email is managed and supervised by none other but yourself. Also, your only chance of losing that email address information is when the provider shuts down or collapses. But this too is also true with the other social media outlets. This is not like social media outlets when it comes to permission based benefits since receiving emails has a more personal message than social media’s broadcasting to everyone and anyone. When you receive an email, it is like receiving a special package at your doorstep, but when you read something in social media, it is like seeing a new items that catches your attention somewhere.
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The chances that people will read or even glance at your posts in social media is much slimmer than the chances that they will read your email message. In emails, people tend to limit this more pervasive intimation that they received in their inbox or keep it as few as possible. With fever inbox messages, you email message has better chances of being read. It enables you to communicate when you need to with a qualified audience who is likely to pay more attention since they have already opted to be in your list.
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In 2014 it was shown that the highest ROI if obtained through email marketing over other marketing channels for a thousand web based businesses. In sales, it attributes 23% to this single channel and these results are hardly isolated. IN whatever aspect you look at it you will see that email marketing has more advantages than ever. It is therefore more obvious to build your email list to maximize the value of your customers and your company revenue. Just remember that it is a company asset to have an email marketing list.